FIS Johan Eliash on thin ice?

It’s in 1996 that I met Mr Eliash, in person, for the first and only time. The self-proclaimed billionaire had just acquired Head skis in 1995 and would serve as its active Chief Executive Officer for over 25 years, until 2021. He stepped down as CEO following his election as President of the International Ski Federation (FIS) in June 2021. He has since maintained his role as Head’s Chairman of the Board, and his family remains the company’s majority owner. 

I had flown to New York to interview for the job of President of its US subsidiary. I thought I made an excellent presentation, but Eliash preferred Dynastar’s Carl Helmetag to me, finding me too aggressive for his own style, and saving me a relocation to Maryland. The stodgy Vermont resident barely lasted 3 years on the job probably, because Head’s owner was a little tyrant. 

Today, Johan Eliasch is seeking another term as president of the FIS, but his re-election campaign has triggered a bitter divide. He is facing strong opposition from major Western ski nations over his financial management, centralized control, and unique Georgian nomination. 

Eliasch is aiming to extend his tenure as FIS president, but his campaign has been mired in political drama and pushback from within the sport. Because neither of his home countries (Sweden and Great Britain) were willing to back him, Eliasch acquired Georgian citizenship and was nominated by the Georgian Ski Association.

The most influential national ski associations—including Norway, the United States, Austria, Germany, Spain, Switzerland, and Canada—sent a joint letter strongly opposing his continued leadership. Because of Vion’s cushy job at FIS in Bern, the French have remained silent. Critics and opposing federations cite two main points of tension. 

First, opposing nations claim that the federation's financial reserves and stability have deteriorated significantly since Eliasch took office in 2021. Eliasch has pushed for aggressive centralization of media and marketing rights against traditional European federations’ wishes that want to keep both autonomy and revenue, leading to accusations that he runs the FIS autocratically. 

Eliasch faces a heavily contested field of four other candidates seeking the presidency. The election battle and control of the FIS governing body will be decided in five days at its upcoming Congress in Belgrade, Serbia. Once a little dictator, always turn into a big one!