Could deliberately limiting our choices actually make us happier, freer, and now more creative? I believe it could and I think this may actually be the most interesting conclusion to our argument about the curse of too many choices. The deliberate limitation of choice can sometimes increase our experience of freedom.
That may sound contradictory until we distinguish between freedom of possibility and freedom from indecision. If we have 10,000 possibilities in front of us, we possess enormous potential freedom. But if choosing among those possibilities consumes our time, attention, creates anxiety, and leaves us wondering whether we chose correctly, we may feel less free than someone who has deliberately narrowed the field to three.
Imagine deciding that you will have only five restaurants that you regularly go to. This could sound like deprivation, but something interesting happens: the decision disappears. We won’t have to spend 30 minutes searching reviews, comparing menus, looking at photographs and wondering whether something better exists.We just choose and because we’ve stopped comparing, we may actually truly enjoy the meal. This could apply to much larger things: clothing, travel, technology, books, hobbies, even friendships. Once we stop constantly comparing what we have with what we could have, what we have can become more satisfying. In fact, for folks with a minimum of common sense happiness isn't simply a function of how much we have, it’s partly a function of how much comparison we allow into our lives, with the less being the better.
Limiting the number of comparisons we make can make us freer! Suppose we decide, not investigate every new electronic device (phone, TV, etc.), visit every destination, read every book recommended to us, respond to every smartphone notification and on top of this if we don't need to know what everyone else is doing, we haven’t lost freedom, we've reclaimed attention and that may be one of the scarcest forms of freedom we possess. It means that saying no to 95% of available possibilities can give us more time and freedom to engage deeply with the remaining 5%.
Finally, limitation can make us more creative, something artists have always known. For instance, give a writer an entirely blank page and unlimited possibilities, and the blankness can be paralyzing. Give that same writer a specific subject, a particular length, a deadline and perhaps even a few words that must appear—and suddenly creativity has something to push against. The same thing happens in music, architecture, cooking and science.
Constraints create problems to solve and problems stimulate creativity. A painter restricted to three colors may discover combinations he would never have considered with an unlimited palette. A cook who has only five ingredients may invent something remarkably original. A writer who decides to write 500 words every morning may produce more than someone who waits for unlimited time and inspiration.
We could go on and on, but to conclude our discussion, could we find the perfect equilibrium? Let’s see this next…






