Papal product placement

Sergio Marchionne, the CEO of Fiat Chrysler Automobiles pulled a great marketing coup when he got Pope Francis to downgrade his pope-mobile from Mercedes to Jeep and adopt a Fiat 500L as his official limo.

Of course, this perfect product placement was at the confluence of the Pope being a resident of the State of Vatican, landlocked in the middle of Italy and that of Francis walking the talk in terms of his vow of poverty as a Jesuit.

Will that impressive PR move sell more Jeeps and Fiats? Time will tell, but it's quite likely to remain the product placement of the century!