Persuasion

For those of us who have made a living selling ideas, services or products, persuasion stands at the center of everything. If we can't persuade, we can't move forward. From my little perspective, persuasion begins when we know what stands between us and the people we want to win.

We need to come up with a good strategy, in which first there should be an obvious need for what we offer, the proposition should be “win-win”, there ought to be enough patience to see the process through, a willingness to thoroughly educate the other party about what we want to push and a strong dose of legitimacy for whatever we're offering...