Communication is what we remember!

In my view, Sarkozy lost his re-election to his terrible communication style. He might have also been a small tyrant, but he dug his own hole through his poor interaction with the public. In trying to be a populist and thinking to be closer to the folks in the street, he brought into his style a brand of vulgarity and questionable spontaneity that rubbed his electorate the wrong way.

On the other hand, he probably was the best candidate for the job for steering France in the midst of an unprecedented financial and economic crisis and fought like a lion during these trouble times.

Yet, the French electorate and the media only retained the style, not the substance, and France's president appeared so self-confident that, to the last day, he ignored that reality and stuck to a communication style that had been and would be is undoing. A lesson for all of us!