Thursday, July 30, 2015

New Park City branding

Yesterday, with much fanfare, Vail unveiled Park City Mountain's new name and new logo, marking th fusion of Park City and Canyons.

I liked its simplicity: It just said “Park City”, but wasn't too sure about the logo, another squiggly form used by Canyons and supposed to represent a juxtaposition of canyons, but suggesting to most the infinity symbol.

I personally don't care much for that logo and feels strongly that the folks in charge were lazy and should have done a much better job.
Don't get me wrong, the name “Park City” is just perfect, but the font is bland and logo looks like a recycled after-thought. I don't believe it will last long!

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