In trying to create something memorable, unique and a tad better than the rest, we complicate things and often, make them harder to reach and understand.
Why do we do this? Because, deep inside, we are possessed to believe that larger, flashier, more modern and complicated are automatically better.
Why not begin by the beginning by asking: “What do we need, what do we like and what do we want to accomplish?”
The answer to these few points would save us a lot of disappointments and in the end bring us much more joy. Think about it...
Friday, April 1, 2016
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