Aside from the usual advice that is part and parcel of this kind of address, Schieffer got my attention by explaining how mean and negative campaigning have finally destroyed the way American saw politics and downgraded its whole place in society.
What struck me most was his example of two fast-food giants battling each other with insults, lies and negativity, and the self-assured destruction that kind of communication would have on their own industry.Well, we can just sadly see how our American political landscape has been debased with the kind of language and treatment our new president has used to grab the top job!
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