In looking at next season's ski pass offerings, the trend might no longer in favor of the older skier as special deals or even free rides are going down fast.
For one thing, if someone skis past retirement age, that person is generally able to afford the cost of a lift ticket. In fact, as a whole, those older folks are generally very well off and shouldn't need subsidized chairlift rides.
Perhaps a minority of die-hard, low-income skiers would deserve a price break, but being in a numerical minority never is a good place to be.
Clearly, what the ski industry must offer is bigger breaks to the very young with the savings it makes on the back of the old, affluent ones. This is called investing in the future!
Monday, June 4, 2018
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