Over one month ago, the U.S. Ski & Snowboard named Toyota as its official automotive and mobility partner, bringing the world’s top automaker together with America’s best winter athletes to achieve success at the upcoming ski competitions and beyond.
Dan Barnett, an Englishman, is US Ski & Snowboard’s chief commercial officer. He oversees a sponsorship program that includes names like Visa, P&G, Comcast, FedEx and now Toyota, all said to generates around 40 percent of the team total income.
Now, you might ask the question “Why did Audi drop as a sponsor?” I have absolutely no clue. It could range from a disappointing team performance in Korea or the huge $30 billion fine slapped at the VW group for tinkering with Diesel emissions...
Who knows for sure? One thing is certain: The fabled Quattro just “lost some traction” with the American skiers!
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