Cool American skiers, 1963 style

I subscribe to “Skiing History”, a nice magazine about skiing over the years.

In this month issue, there was an old ad that ran in 1963 about the soft-drink 7Up, featuring two couples of skiers partying in some mountain chalet, after a day on the slopes.

The ad is pretty cliché for the times, somewhat innocent, a bit naive, and a far cry from today's sophistication, snob appeal and other elitist aspects that now permeate and degrade our contemporary skiing culture.

Skiers then didn't know what “Polar Fleece” was, they still wore wool knit sweaters, autographing casts was the right thing to do, one could cook a cheese fondue on the floor without raising eyebrows and rinse the meal down with 7Up's magic!