On September 28, Vail Resorts (VR) reported that for its fiscal 2022 year, ended July 31, 2022, overall revenues were up 34 percent and EBITDA rose 54 percent, thanks to fewer Covid restrictions in 2022 than in the prior year.
The same story held true for individual departments, with major increases in revenue from its ski school (55 percent) food (77 percent), and retail/rental activities (36 percent). Following a major 42 percent increase in Epic Pass unit sales in fiscal 2022, sales for the upcoming 2022-23 season have grown significantly less as they’re up only 6-7 percent compared to the prior year to date.
This information was cleverly summarized through PeakRankings’ YouTube video that can be found just below. Aside from the impressive numbers and the information contained in that video, it is quite clear that VR’s success is achieved at the expense of customer satisfaction, against the wishes and best interests of the communities it operates in, and is also hugely and precariously exposed to what global warming has up its sleeves.
Even though this is my own belief, it should always be emphasized that VR doesn't understand skiing and doesn't show any desire to learn more about it. In summary and beyond its glowing financial numbers, VR seems to prefer ignoring all of the crucial elements stated above, a bit as if it knew that the future of skiing is doomed anyway, and what counts is to press the fruit as fast and as completely as possible in order to extract everything it possibly can now.
The only good news are the image in the video; enjoy them!
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