Thursday, November 1, 1990

Addressing the cost of skiing...

Most non participants (and some participants too) perceive skiing to be too expensive. Skiing is now reverting to a "rich man's sport". Manufacturing sophistication is pushing sport into an "ultimate" corner, where numbers are going down. Solutions would consist of addressing the problem head on with the USIA marketing campaign. reforming our junior racing system, Missed marketing opportunities, and how to re-direct communication.