Wednesday, May 25, 2016

How's your mindset?

A fairly small number of folks believe that they have a “growth mindset”, that their abilities are largely the product of their conscious efforts, in other words, that they can keep growing their personal potential as long they're willing to grow and learn.

On the opposite side, a vast majority resign themselves to the fact that they have a “fixed mindset”, which means that they are who they are and their character is pretty much what's revealed to them, with basically no hope to add to it and develop it further.

Since this is only a test, I won't say where I belong in either of these two groups, but will ask you the question: Are you a growth or a fix mindset?

Tuesday, May 24, 2016

The end of something

Sooner or later, all things, good or bad, come to an end. When this happens, and if the experience has been a positive one, it often creates pain, regrets and sometime grief.

The flip side of that situation is that it equally opens doors, offer a chance for new beginning and some new adventures.

Life is essentially cyclical, changes are interwoven in our lives and we should always welcome the end of something as it signals the beginning of something brand new...

Monday, May 23, 2016

Ski resorts and changing marketing

For years, ski resort marketing consisted in placing ads in magazines, organizing a few competitions and trying to emulate their peers. Today, with the advent of the internet, social media, easy video and so many devices ready to capture the action, this old approach doesn't cut it anymore.

We're now operating in real time, starting with panoramic webcams, virtual ski tours, non-stop activities, plus continued pertinent and fresh information all the time. Did I mention apps that work, that are user-friendly and fully mix the guest experience into the resort's life?

Websites should be living organisms, not stiff frameworks that were dreamed up and built to run for at least four to five years. Now, they must be living organisms that constantly regenerate to the point that a website should be totally unrecognizable past a twelve month period, just to keep up with change.

This shouldn't be that difficult though; resorts are endowed with the most inspiring vistas and filled so much exciting action. Herein lay plenty of permanently renewed, entertaining raw material that stands available at all times for the savvy marketer...

Sunday, May 22, 2016

American craftsmanship?

Ever since we moved into our new home some 26 month ago, I had not actually noticed that one of the electric switch plates in the powder room wasn't quite straight; it was in fact unquestionably askew.

My wife complained and I obliged, got my screwdrivers out and straightened the whole scene. It amazing how so many people (in that case the electrician who rushed his job) don't give a damn and take a devil-may-care attitude on a permanent basis.

Thank God for having a spouse that remind us of straightening out all these societal ills!

Saturday, May 21, 2016

Runnin' Down A Dream

For the past two evenings, we watched a mesmerizing documentary telling the story of Tom Petty and the Heartbreakers.

Even though I believe that I like pop music and rock n' roll, I have always ignored this American singer and group, except for a few of their hits that I liked, but that was about it.

I knew that Tom Petty had played with Dylan and the Traveling Wilburys, but I always ignored his career's details until we were mesmerized by the documentary directed by Peter Bogdanovich.

The film was so well put together that you couldn't realize it ran for almost four hour. We fell in love with the guy and his band and if you haven't seen it yet, do it now, it's on Netflix; you'll love it!

Friday, May 20, 2016

Time to plant...

Today, I finished prepping my veggie garden and began to sow.

If all goes according to plan, I'm looking at harvesting our first salads by the end of June if the heavens even begin to warm up a bit and if my seeds didn't get frozen in the shed during the coldest days of winter!

Thursday, May 19, 2016

Treasure next door...

Today, I received a series of photographs showing the contrast between what travel agents show places the way they ought to be (pristine and beautiful) and the way they actually are when you show up as a tourist to visit them (crowded, dirty and disgusting).

We just returned from a short trip to Southern Utah that was picture perfect. Why travel the world when we have a treasure sitting next to us?