Halloween: Another dismal score...

For the second year at our new location, the optimistic side of us was expecting a growing number of Halloween visitors. At the very least, we were hoping for as many trick-and-treaters as last year, which already was very low.

So, with the best intentions in the world, we lighted up the house, prepared the candies and waited for the visitors, but these failed to show even in the modest numbers we had hope for. When we folded our tent, closed the store, and left with a ten-year supply of treats, we were 40% below last year's level.

Not flattering for someone who's worked all of his life in sales and marketing ! Thank god, our livelihood doesn't depend solely upon this Halloween performance. We just need a few ideas in order to get out of that rut, and I'm quite confident we'll get there...

Clearly, our new location is far too quiet. Should we sell the house and move to a busy corner? Perhaps, but before we do that, we might go trick-and-treating ourselves dressed up as retired French folks, in order to literally put ourselves into the shoes of our audience. Might be interesting in seeing the situation from the user's viewpoint...