On the road to persuasion...

Recently, I opened up a fortune cookie that read: “People are not persuaded by what we say, but rather by what they understand.”

This message caught my attention and made me think about all the times I've tried to convince others to absolutely no avail. My story might have sounded good to me, yet it didn't make much sense to those who were listening to it.

Now, I'll keep in mind to always verify people's take-away from my admonitions before I'm convinced they know what I have worked so hard to tell them. If they fail to regurgitate what I want them to remember, I'll tweak my tale again and again, until it hits where and how it should.

I'm grateful I've learned this rule that doesn't just apply to persuasion, but to any form of communication as well!