Preaching the ski gospel

Early this morning, on my way to ski, I met Stéphane Exartier, a 46 year old former French and Polish ski team member who is trying to find ski shops able and willing to retail his line of XO skis. He's in fact the son-in-law of Andrzej Bachleda, a top Polish skier from the 70s and has worked in Switzerland for Dynastar/Lange as well as Scott winter products.

Today, he's attempting the unthinkable, the seemingly impossible task of selling specialty skis without a sale organization, the help of ski reps, a service center and a warehouse. In the next days, I plan to test his product and will report on my experience. I also plan to share some thoughts and advice with this fearless entrepreneur!