Have you ever shopped for a new type of bicycle that you weren't familiar with? For instance a hybrid bike if all you know is mountain bikes or road bikes...
The process is not exactly easy and frankly, is definitely not for the faint of heart, unless you give up from the get-go, and relinquish the work to the bike salesperson at the retail shop.
It is so complicated! It start with how the bike will be used, how heavy it is (no one really knows), how to size the bike (depends a lot on the store inventory) and all these key measurements are just before one's takes the plunge into the jungle of components.
Can you trust a retailer though? I won't, so I'll have to do the work myself!
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