
Maybe when I'll read his famous book, I'll change my mind about what selling is all about.
That's true, I've always thought that successful selling (or deal-making for that matter) began by listening to the customers, always doing one's very best to be polite and considerate with clients, always looking forward to establishing a strong and lasting rapport and, as much possible always attempting to hide one's ego and arrogance.
To me any other for behavior was that of a jerk, but again, once I've read the masterpiece I might be proven wrong!
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