My Olympic Conclusion

There is no question that – at least in America – the Winter Olympics are a terrific free promotion for all winter sports and particularly, skiing and snowboarding.

This said, we are forced to endure an overdose of questionable or unnecessary events mixed with a deluge of repetitive advertising commercials.

Thank God, we also had some memorable moments like Sophia Goggia's testimony or Ester Ledecka's twin gold medals in Snowboarding and Alpine, that showed the world that what counted was to ski fast, not the size on one's ski quiver.

I hope NBC will get the return it was looking for out of its $963 million investment and PyeongChang got all the publicity it could hope for.

I doubt the latter, because I learned nothing about the venue. The Olympics increasingly are a big, obscene deal, orchestrated by the IOC “mafia” in Lausane, Switzerland, but we need to keep everything into perspective.

After all, it's only a collection of individual competitions, compressed into two weeks, that have the dubious particularity to be framed and draped into some grossly overrated pomp and circumstance.