How to unearth (good) information

As consumers, we see objects from the outside and in the precise way, or under the exacting light marketers want us to see them.

In order to get a much truer view of reality, including pros and cons, one has to reach over to the other side in order to gain the insider’s perspective and learn what consultants are telling manufacturers or service providers what to do in order to sell their wares or services and sell many more of them.

Only trade publications, on-line or in print carry that information, and when you can access it, you become a much savvier consumer and are one good step closer to the truth.

The challenge is to find where that information is hiding, and like for anything we’re searching, it takes time, creativity, intelligence and patience.

Good luck!