The end of Dynastar skis?

Born in 1963 from the collaboration between Starflex and Dynamic skis that also gave the company its name through a contraction of the two brands, Dynastar stood as an innovative manufacturer with its fiberglass torsion box ski design. 

It was purchased by Rossignol in 1967 and in recent years became a marketing brand that struggled to stay alive and keep its manufacturing going. At last count, the company employed less than 60 workers to produce under 120 to 150,000 pairs of skis yearly. 

In the meantime, the Rossignol group has changed hands from other public companies to private equity funds and it was a matter of time until it would come to an end. On April 8, Rossignol announced it would cease operations at its Dynastar ski factory in Sallanches, citing a "difficult situation" for the site, which was employing 57 people. 

All manufacturing will be consolidated at two of Rossignol’s sites, its headquarters in Saint-Jean-de-Moirans in Isère, France and Artés in Spain. Hard to keep going when a unit is losing money and is no longer innovating I guess. The brand will keep going as a marketing facade, but for how long? 

RIP Dynastar.