Worldwide, besides the Americas, Europe and Asia, the trend remains the same white, black, gray, and silver account for around 80% of all new cars produced. Silver (my favorite color) has seen a steady decline in popularity worldwide over the past decade, with gray eating up its market share.
While they still represent a tiny fraction of the market, colors like green, brown, and orange are seeing small increases in popularity in various regions, often linked to new vehicle segments like SUVs and electric vehicles. There’s not just the market share numbers I gave you however, there are other reasons why white is so dominant as a car color.
Besides its large number and popularity, white as a color has some significant practical advantages that contribute to its widespread use, both for car manufacturers and consumers. As a solid, non-metallic color white is less expensive to produce than more complex formulations. In contrast, metallic, pearlescent, and other multi-stage paints require additional pigments, specialized additives like aluminum flakes or mica, and a more complex application process with multiple coats (e.g., a base coat, a mid-coat for the pearl effect, and a clear coat).
These factors increase both the material and labor costs. This is a key reason why many manufacturers offer "standard" white as a no-cost or low-cost option, while other colors, particularly metallic or unique shades, come with an extra charge. Basic white is also easy to apply and repair.White is also considered one of the easiest colors to apply evenly and with consistent results. It also hides imperfections, is highly forgiving and reflects a lot of light, which helps to hide minor surface flaws, such as dust, swirl marks, scratches, and minor dents. This makes the finishing process less demanding, (I would add that it makes the car much cooler under the sun as it reflects sun rays).
Darker colors, especially black, act like a mirror, highlighting every imperfection and requiring a flawless application and trapping the heat. In summary, the high number of white vehicles on the road is not just a coincidence. It's a combination of consumer preference and the fact that it is a practical and cost-effective choice for both manufacturers to produce and for consumers to own and maintain.
Now you can fully understand why a thoughtful saver like me drives a white car!





























