David, the company’s visionary, got the idea from seeing a human footprint on some Hawaiian beach and thought that similarly looking molded insoles would make ski boots far more comfortable. Lacking specialized tools, he famously molded his very first prototype inside a kitchen oven dish.
This initial ingenuity grew into SIDAS, and the subsequent launch of their Conformable brand, which became synonymous with custom footbeds. It later expanded into the medical fields as well as into sport-shoes.
In 2003 as the founders retired, the company was sold to a new management group that is still running it to this date. Before that transfer, Jacques Martin was the administrative and financial guy, while Loïc David was the front marketing man and Gaby Pellicot handled the technical and production side of the enterprise.
When I was distributing Koflach in the US in the mid 90s, I seriously considered becoming the distributor for Sidas in America, and was in close contact with Jacques and Loïc for a while, but in the end, I decided against it as I determined that the business potential was too limited for the work involved.
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