FIS and effective sport marketing

I've always been of the opinion that the International Ski Federation (FIS) could do much better in terms of promoting snow sports and appears to me as suffering of sclerosis and being a traditional “old boys club.” I also believe that it's living in the past and makes all of its decisions in a vacuum.

 Like many sports international sport federations, the FIS is super conservative, reactionary and unwilling to change. The sports it offer should evolve so they keep spectators and particularly TV viewers interested and expecting even more, which in turn would serve as a true showcase and promotion for the ski business.

The 48th FIS congress just came to a close in South Korea and with it, the executive committee was elected, with the exception of Gian-Franco Kasper, its president whose mandate expires in 2014. Following are the new members with the number of vote they received (123 being the maximum votes possible). These individuals (all men) will be the one to blame if FIS continues to remain the dinosaur it has become over a long period of years...

Mats Årjes, Sweden 123 votes. Patrick Smith, Canada 120 votes. Alfons Hörmann, Germany 119 votes. Eduardo Roldan, Spain 119 votes. Sung Won Lee, South Korea, 118 votes. Peter Schröcksnadel, Austria 118 votes. Sverre Seeberg, Norway 118 votes. Janez Kocijancic, Slovenia 116 votes. Bill Marolt, United States 116 votes. Michel Vion, France 115 votes. Roman Kumpost, Czech Republic 110 votes. Vedran Pavlek, Croatia 110 votes. Matti Sundberg, Finland 108 votes. Dean Gosper, Australia 101 votes. Flavio Roda, Italy 100 votes and Andrey Bogarev, Russia 99 votes .

Roda and Bogarev have just been elected this year, they're therefore new to the “club.” These individuals along with Kasper (all men), will be the ones to blame if FIS continues to remain the dinosaur it has morphed into, over a long period of years...