The sales quandary

Apple products that are in such great demand are sold at retail by employees that are underpaid and don't stay on the job. Strong consumer demand doesn't require commensurate sales efforts, we all know that, but conversely, poor or lesser known products or services require masterful selling and star sales people.

The question is how can we find people able and willing to step out and start selling such products and services? For one thing, they need to be generously compensated for sticking their necks out and taking a chance as well as working much harder to achieve positive results.

There's also the ethical question of selling something that is legitimate and that reflect positively on the person selling it. Before selling anything, a good salesperson sells him or herself and put that reputation on the line. Selling a bad product or service is likely to be detrimental.

Selling a real estate project (a one time sale) is also different than selling consumer products that will demand to be replaced over and over again. In that case, a salesperson's reputation plays a larger role too. These questions of course call for discussion and within that process, suggest that there are gradation in the rate of compensation, work to be performed and sustainability in the sales efforts.

There must exist some studies made on the subject and I'd be curious to know what exist in the area. Can anyone come forward and tell me where to find such findings?