Tuesday, June 12, 2012

Local ski numbers...

Deer Valley Resort, Park City Mountain Resort and Canyons Resort, our three Park City ski areas weathered the bad winter season better than Vail Resort did in Colorado as they only slipped collectively 5.7 percent from last season, compared to 9.8 percent for the resorts owned by the Colorado based resort company, that include Vail, Beaver Creek, Breckenridge and Keystone.

At the same time, Utah resorts only slipped less than 10 percent compared to 11 percent to their Colorado counterpart. Park City is therefore gaining market share over its powerful neighbor and a lot has to do with its convenient access (less than 40 minute from Salt Lake airport) a great snow-making infrastructure and an aggressive coverage this season (43 percent more man-made snow with 60 percent less natural snow, with Deer Valley increasing its output by more than 50% and spending over $1 million in utilities alone.)

Park City is also gaining more prominence among international skiers, that went up 39 percent from last year, including stronger visitations from Australia, Mexico, Brazil and the United Kingdom. What is also true is that locals (both in Colorado and Utah) didn't ski much this season as they (wrongly) assumed that skiing was bad...

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