Sales, marketing and pricing 101...

There are people who are good at selling, others are great at marketing, fewer can excel at both, but no matter where your forte lies, if your pricing strategy is non-existent, you're wasting your time. Case in point, I'm currently shopping for a vacation rental apartment in the French Alps. I sent a bunch of inquiries to fifteen homeowners.

Very few responded fast and among the smart early birds, prices where all over the places. I looked at the offers and picked the best value that was some 135% cheaper than the most egregious one! What should have these folks done to be in the market? Studied their competition and adjusted their prices accordingly. Since I was renting during the low season, 500 Euros is better than nothing and an astronomical demand is unlikely to translate into a consumed transaction.

You would think that in an age of transparent internet marketing people would be smarter, but again these greedy specimen are not even close to compete as fiercely as we do in North America!