Thursday, March 8, 2018

How today's passes may change the way we ski?

Following the joint launches yesterday of the Ikon and Epic passes for the 2018-2019 season and their respective long list of owned, or associated ski resorts, future purchasers of both passes will begin having a totally different approach regarding the way they consume skiing and what their whereabouts might take them next season.
Increasingly, the breadth and attributes of the collection of resorts offered will take precedence over a single or preferred ski destination.

Instead skiers will begin composing itineraries meandering over a collection of ski hot-spots, or plan a larger number of ski trips centered on two or three possible destinations at a time, as long as they're somehow clustered and allow for a varied long-weekend or short mountain vacation.

Locals too will be tempted to take that extra ski outing outside of their normal comfort zone and while it will cost individual skiers more in terms of traveling, lodging and food, it may very well grow a business that has been historically stagnant and very hard to stimulate.

Finally, how will Park City benefit from that multi-resort exposure? Probably quite well as it's ease of access will shine even more when compared to all other destinations and make it the perfect choice for the short ski-jaunts that clearly are the shape of America ski industry's future!

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