Friday, March 2, 2018

The North American ski pass revolution

Vail's Epic Pass is changing the way people ski in North America. A few days ago, I was riding the chairlift in the company of visitors from Arizona.

They told me that they had traveled for a three-day weekend to ski Summit County, Colorado (A-Basin, Breckenridge and Keystone), were now experiencing a similar long weekend to Park City.

In addition, they were planning two extra outings; one to Lake Tahoe in California, and a last one to Whistler, in Canada on their same “Epic” pass. I'm not mentioning the countless Aussies that have an Epic Pass from Perisher Valley, or the Californians making a hop into Utah to augment their skiing experience.

All that significant multi-state and international traveling courtesy of their “Epic Pass”. Now that a competitive product (the Ikon Pass) will be launched shortly, expect to see more of these nomadic, resorts-hoping skiers and snowboarders in the coming years!

No comments: