Recently I looked at the cost of hiring a ski instructor for a day in my town of Park City (both Deer Valley and Park City Mountain) and went on to compare with other top North American and European ski resorts.
My take-away was that it costs more than twice as much to get one ski instructor for one full day in my town or in Vail Colorado, than if a client did it in Avoriaz (my former hometown, in France) or in St. Anton/Lech, Austria.
An interesting question would be to know if reducing the U.S. rate would yield more business for the ski resort and if the trends are up or down for that kind of transaction? I wonder if studies have been made in this area?
Wednesday, March 14, 2018
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