Vail Resorts, Alterra and the unknown

Much has changed in just one year between Vail Resorts and Alterra, regarding the strategies and tactics both organizations will have to deploy, the surprises that await them and the lessons they are likely to learn as the 2018-19 winter season unfold.

Of the two, Alterra will have the most to discover and, as a result, will have the most to correct come the spring of 2019. Vail Resorts will too, by closely competing in several market with a brand new creation.

When the powder settles, the public will have told them how they purchased, consumed and liked their respective products, how they've changed their ways of skiing, and in my opinion, this may lead to major changes that will have to be implemented the following winters.

Items like pricing, black-out dates, free days of skiing, outside resorts participation into the respective passes, will have to be reviewed and passed an extra time through the “blender” for further refinement.

The future has always fascinated me. What's your guess?