Yesterday was the deadline for purchasing a season ski pass at one of the many Vail Resort operations, which include Park City. Rob Katz is the CEO of Vail Resorts since March 2006.
I had never seen him on a video before and was eager to find out how he came out, as he attempted to explain his resorts confusing reservation system. This was the purpose of the clip, allegedly shot from his house that looked quite sterile and modest for a high-roller boss like him. Thanks God, he didn’t shot it with a bookcase as background!
Smiling, if not smirking the all way, he was not clear at all in his attempt to explain that seemingly unexplainable topic. My take away is that the system will vary a lot based on yet-to-be-met circumstances.
After that unconvincing trial to communicate via a screen, Mr. Katz should revert to text; this is a proven tool that might work better as he would have had a chance to read what he meant and check if it made any sense, before distribution.
The bottom line is that I’m still in the dark on the Vail reservation system, but given the bizarre way its chief explains it, I now understand better why Vail Resorts bought so many ski areas at some exorbitant prices, as climate change was looming and how that reality will inexorably be chipping away at its portfolio.
Evidently, Rob Katz might not be the sharpest tool in the shed!
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