How to read Trump’s supporters?

Ever since he ran for office of president, Trump has had a remarkable hold on it’s supporters. Before coming with a strategy for demolishing the would-be dictator, it’s essential to study and identify the nature of that powerful glue. 

Is it just charisma, telling folks what they love to hear, believing in lies or improbable stuff, triumphing over people more intellectual than trumpists in general or what else? Here are some of my thoughts about that quandary: 

It’s true that when it comes to charisma and depending on one’s attraction or repulsion he inspires, you may not think that Donald Trump has much of it, but his hard-core supporters love his brash and bullying personality that empowers him to act and do things the way they’d never dare to. 

While unable to utter complete sentences Trump uses a few words that resonates with his crowd as they speak directly to their concerns and frustrations, and by making vague as well as outlandish promises to address some of the issues they care about.

Once again, he empowers them by making the seemingly impossible possible. Better than most politicians, he tells people exactly what they want to hear. This said, much of what he says are lies, but his base are willing to overlook or rationalize the ones Trump delivers daily, because they’re blinded by his simplistic, easy to understand message and his strong-man persona. 

Trump also knows how to create enemies his supporters love to hate, especially among the intellectual elites, including most of the press. His continued attacks on them strongly resonate with many who feel marginalized or disaffected by their low position on the totem pole. 

Finally, being part of a vocal, passionate and iconoclastic political movement, like MAGA – I should say a Cult - creates a sense of belonging and bestows a cool identity upon its members making it harder for them to even soften or renounce their allegiance to Trump. 

Tomorrow, we'll how we can influence Trump's supporters