When Time isn’t on my side!

We’re long time subscribers to Time magazine and over the years we kept our subscription current by renewing regularly. This year, we’ll receive the weekly publication through this coming August. 

Yet, I’ve been bombarded with letters and emails pushing me to renew since the beginning of the year, efforts I find excessive and really annoying. 

The renewal for our yearly subscription is only $34.75 for 44 issues, amount that I find to be quite reasonable, but when I go to the magazine’s website, Time.com, it lists the cost of subscriptions at $19 for one year and $34 for two, which make not much sense for anyone who masters basic arithmetic. 

That’s why just for the sake of principle and lack of logic, I will let our subscription lapse and start a new one, a week later, for half the price and for two years. I wonder what the individual in charge of subscription was thinking? 

It’s quite probable that this particular person has stopped thinking long ago…