In Montana, the Bozeman factory (?) and headquarters are closed, employees have been laid off, the website is offline, and more than 2,000 skis remain unpaid-for at Elan’s factory in Slovenia. Despite raising $1.2 million from nearly 600 investors in a 2024 crowdfunding campaign, Peak appears to have defaulted on several financial obligations, including vendor fees and promotional partnerships.
A born-survivor, Bode Miller told The Colorado Sun that operational costs and unmet investor commitments forced the shutdown, but claimed that it’s not over yet and that there’s still a long-term vision to revive his ski production dream. Still most of those who know a few things in the ski industry aren’t buying that Bode-style promise.
Peak launched with some impressive claims: a patented “keyhole” ski design (Dynastar-style gimmick IMO), direct-to-consumer sales, and futuristic automated manufacturing. But deepening debt, last-ditch giveaways like “buy one, get one free” skis, and a trail of unpaid partners marked its vertiginous tailspin.
Andy Wirth was supposed to be the marketing genius and Bode Miller the man who knew everything about skiing, but at the end of the day both had not experience whatsoever with a start-up venture from the ground up, and worse they didn’t know about my fundamental “Rule of Two” that’s a prerequisite for succeeding in the ski business, namely, divide by two your sales forecast and multiply by two your projected expenses.
Today, Miller says he’s trying to sell the remaining skis to settle debts and keep the dream alive. Let’s wish him more than plenty of luck and an amazing recovery like he used to perform so well on his skis!


































