Dave Jacobs’ Spyder saga (Part Two)

At the beginning, Jacobs started designing race sweaters for his sons as he became convinced that the equipment available to young skiers was falling short — not fast enough, not protective enough, not built with real racers in mind. Rather than wait for the industry to catch up, he decided to build something better himself. 

He started small as a mail-order operation run out of his Boulder home, offering a race sweater designed with a competitor's eye for performance. It didn't stay small for long. The turning point came when Jacobs designed a pair of navy blue racing pants with yellow ribbed padding for protection. 

Fellow racers thought the pads looked like spider legs — and Jacobs, ever attuned to a good idea, ran with it. In 1978, he formally named the brand "Spyder," from the Ferrari Spyder, one of his favorite cars. What began as a homemade fix for junior racers grew into a global performance-apparel company. 

Jacobs pushed Spyder to focus relentlessly on aerodynamics and materials science, chasing the same margins that mattered to him as a racer — fractions of a second, degrees of warmth, ounces of weight. 

That focus paid off: Spyder went on to become an official apparel supplier to both the US and Canadian Ski Teams, outfitting athletes at the highest levels of the sport, including the Winter Olympics. 

Colleagues and competitors alike have long placed Jacobs among a small group of ski-industry pioneers who built their businesses the same way they raced — by identifying a problem on the hill and refusing to accept it. His path, from a kitchen-table mail-order business to Olympic podiums, became something of a legend within the ski community. 

Unfortunately after bouncing from private equity groups to incompetent investors, the brand is now defunct, and that’s really too bad. Jacobs is survived by his family, including the sons whose junior-racing days first inspired him to pick up a needle and thread. His broader legacy, though, extends to the countless skiers around the world who have raced — and stayed warmer, safer and faster — in gear built on the principles he first sketched out decades ago. 

David Jacobs was a true ski industry visionary who will be missed dearly. RIP.