The curse of too many choices (Part One)

It’s been my strong belief for a while that being exposed to an infinity of choices might, in the long run, be one of the great unintended threats to humanity, or at the very least to most developed societies. When I was young, life was simple because I was poor. For instance, the only sport I knew and could practice was skiing because up in the mountains where I grew up, that was the only thing we knew. No soccer, no swimming, no rock climbing and certainly no paragliding!

Choosing, in and of itself, is both an exhausting and time-consuming exercise, without even mentioning the overwhelming—and often powerful—fear of missing out that stands tall as a by-product of a boundless array of options. 

For most of human history, the problem was largely the opposite. Choices were limited. Where we lived, what we ate, what we wore, how we traveled, if we really had to, what work we did, even whom we were likely to marry, were determined to a considerable extent by geography, family, social class and circumstance. 

Those limitations were certainly not always desirable, but they had one extraordinary advantage: they spared us from having to make thousands of decisions every day. Today, the situation has been dramatically reversed as we can now choose among hundreds of restaurants, thousands of books, millions of songs, endless destinations, countless products, innumerable career paths and an almost infinite number of ways to spend our time. 

The internet has transformed and further amplified the universe of available choices from a village into something approaching infinity. At first glance, this looks like an extraordinary privilege and luxury, but is it really? At some point, abundance stops feeling like freedom and begins to feel like a burden, as well as a paralysis, and that we’re going to explore in my next blog…