Evolution vs. revolution

I like new design and new technologies; in fact, I'm a sucker for everything that's new and often become “an early adopter.” There are two ways to get new products though; one is through “evolving iteration” and another is “creative explosion.” Call the latter a Big Bang of sort. Sure there's the in-between situation exemplified by the iPhone.For years, Toyota has built its business by espousing the slow and prudent evolutionary approach and has just strayed a tiny bit from that road when it introduced the Prius. While this reliance on evolution is by far the more predictable and safer road to take, it keeps us too deep into controlled ruts and deprives us from leaps into the future and from tasting the exceptional. It never debunks the paradigms we are so comfortable with and keeps us at slow speed. The “creative explosion,” my favorite, is the total opposite, fraught with danger, but always offering the best and greatest innovation potential.