Vail Resorts sales down

According to Vail Resorts, the multi-resort conglomerate that’s also a publicly traded company, said that skier visits, lift revenue, and other season-to-date metrics were down for the North American ski season through April 19, 2026, compared to the same period through April 20, 2025, due to “one of the most challenging winters in history across the western U.S.,” according to Vail Resorts CEO Rob Katz, who noted early sales of 2026-27 season passes were also down. 

Throughout North America, season-to-date skier visits were down 14.9 percent, with total lift revenue down 5.6 percent year-over-year as of April 19. Warmer weather and lack of snow pushed down other revenue sources, with ski school down 12 percent, dining revenue down 11.7 percent, and retail/rental revenue off 6.6 percent compared to the prior year period. 

Visitation for both destination and local guests experienced the largest impact in the Rockies, where visitation declined 25 percent. This seems to match what I’ve seen in Park City on and off the slopes this winter, and the June 2026 third quarter report should confirm these numbers and tell us more about the 2026-27 season pass sales performance...