Let’s take the following five values as an example (they’re not yours but are just illustrations):
- Integrity
- Persistence
- Mastery
- Courage
- Creativity
The list is voluntarily limited, if we have too many they’ll lose their meaning. The next layer, number 2 is simply stating what each value means to you. This is where most of us fail. A value without a definition is just a slogan. For example:
- Integrity → “I tell the truth even when it’s inconvenient.”
- Persistence → “I will never give up, no matter the difficulties and the time it takes.”
- Mastery → “I will always do a great job, that will make me proud and that will last.”
- Courage → “As long as I don’t take excessive risks, I won’t be stopped by fear, menaces or influences.”
- Creativity → “I love to improve things by innovating and finding a better way.”
This translation step makes the value memorable because it becomes yours, not a dictionary word. Finally there is layer 3, a behavioral anchor, this is the secret ingredient, that for each value defines one concrete behavior that proves you’re living it. Examples:
- Integrity → “I never lie and don’t say things I don’t believe.”
- Persistence → “My failures were when I didn’t didn’t stick to my plan and won’t repeat them.”
- Mastery → “Since my time is the only treasure I have, I must do things right the first time.”
- Courage → “This trait consistently paid off for me, so why would I do without it?”
- Creativity → “Therein lies my greatest skill, so I must put it to use whenever I can!”
You now have the three series of layers. In our next blog, we’ll see how we can practice them and make them work for us...

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