Things we can change...

In life there are things we can change and others we can't do much about. We sure can shine the spotlight onto them, but if no one cares or is motivated to follow the guidance, then, all the efforts engaged might be in vain. Just like in “Selling 101,” there has to be some tangible benefits to dangle in front of the buyer to justify that the money is well spent. When people can't imagine the way they might feel once the product or the service offered is obtained, they probably won't buy it. It's clear that changing minds and eliciting a purchasing decision or a shift into a different direction involves modifying views, educating, convincing and demonstrating that the proposed change is worth it. Sometimes, the offer is so ahead of its time that the vast majority can't even understand it, yet alone fathom its benefits. The work of conviction is an uphill battle and there might be countless other great battles worth fighting for instead of beating a dead horse. But tell me, is the horse dead yet?