Elon Musk's bridge strategy

Recently the founder of Tesla unveiled its Powerwall energy system which sounds so simple that you and I might think: “Why didn't I think about this!”

The product will be built in a $5 billion, 50GWh factory in Nevada, which isn't even fully completed yet, but that didn't prevent our prolific investor to begin taking reservations for it.

Just a few days following the announcement, Musk said that his company already received 38,000 reservations for the home system that will start shipping this summer and 2,500 reservations for the much bigger, commercial-scale battery systems.

Wow, that's close to a billion dollar in prepayment! This means that the Powerwall storage system is sold out until mid-2016. What a way to think of a great idea, present it to the the public, get everyone excited, take reservations, and then worry about building with the hefty advance fee!