Exceeding expectations

Always managing an excellent outcome or a great surprise is one of my favorite concepts in our daily life. Too many times, we over promise and end up under delivering, ignoring that well-managed expectations should be a number-one rule in business. A few industries like on-line commerce have been excellent at applying this principle, and have been handsomely rewarded by it. As for the rest of us, we need to resist the attraction of letting other believe that things will be great when we know from the get go that reaching the promised outcome will be tenuous at best. We should accept to take some losses in advance in order to reap benefits later, but we’re fooled by our need to look good immediately and cannot envision that we’ll look like idiots when the good deal promised fails to materialize. We just need to reprogram ourselves