Be wary of signs…

Some can be intimidating, forbidding or just… misspelled! I’m sure you too have picked up the “suspisious” at the bottom of the sign and realized that its author’s command of English is downright suspicious, even though these signs are plastered all around Park City. This is not unique to our Utah town though; when I worked in Vail in the early 2000’s, my office was situated in a complex where the local lawyer displayed an impressive hand-painted sign pointing to his place of business, with a British-inspired approach that said “Attourney”. While this might have looked upper-class it was nonetheless misspelled. I know that languages are constantly evolving but most graphic artists' ability to master their very own is falling like a rock!