Monday, November 24, 2008

Moving from quantity to quality?

Could the outcome of this economic-financial crisis going become a dramatic paradigm shift as I suggested late October? Could America and its western brethren known until know for everything “large,” “big” “biggest” and “fastest” evolve into a culture that could be focusing on what’s at least “better,” “sustainable,” or “more secure?” In the past years leading to our current mess, everything had to be impressive, done quickly and on a massive scale. Speed, productivity and panache were always sacrosanct considerations, allowing large quantitative output but more often than not at the expense of quality, the environment and other folks’ impoverishment, whether we consider the production of goods or the delivery of services. Big numbers and impressive feats have always been worshiped, and our prosperity was built on economies of scale and shock value. One of the fuels behind this frenzy has been the ever-increasing global population that kept on growing and would in turn guarantee that Coca-Cola, GE and NestlĂ© would keep peddling their “stuff” to an ever-increasing market. You know what I think about increasing world population and with future stabilization and hopefully, reduction in mind, these times could be the right opportunity for switching gears and going into a quest for quality in everything humanity strives to accomplish. Since high-quality warfare is an oxymoron, this decadent option might have to be removed from the nations’ economic quiver, but everything else would work beautifully if we were to reduce the portions and increase the nutritive value of each serving…

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