Tuesday, January 4, 2011

Holiday message

After several years of creating a personalized card (photo collage) and going through all the work of production, printing and mailing to many individuals, and also before that, years of sending traditional holiday cards to a select few, we've finally given up on mailing a Holiday message. We've pretended “being green” and actively contributing to the protection of our forests, but this might be a stretch. Instead of just turning to cheesy internet production or skimpy email messages, we've decided to produce a two-minute video that we've placed on Youtube.
This was not really work, as I love to play with that medium and think it's fun, new, and so lively. What's interesting is that so far, we've received lots of accolades and some very good response to it, by about one-third of the people we sent it to and viewed it. All this goes to show that there's still a good ratio of folks who are appreciative and enthusiastic enough to have liked it. For me a thirty-three percent response is a resounding success. Perhaps, it also means that to the optimistic in me, one-third can be stretched to be the equivalent of a glass that is half-full...

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