Park City's Vailisation has just begun...

This weekend we strolled Main Street Park City, mostly to take a look at the new Gorsuch store. For years, that family-owned store has been a Vail institution in terms of retail showcase, and their new Utah branch is no exception.

Nothing much (except for maybe a lowly ski hat) is available for less than $100. The “base pricing unit” is more like something expressed in $1,000 increments. Deer Valley patrons will love it and the ostentatious goods offered for sale in that Vail transplant will make those offered by local merchants look like genuine bargains, so both vanities and values will all win in concert.

It sure took years, but Park City has finally become “Vail West!”