Ski equipment makers: Please, simplify!

Early this week, I visited Rossignol's North American Headquarters, right here in Park City, and had a chance to take a glance at its showroom where next winter's collection was on display.

I was absolutely overwhelmed by the massive quantity of models available, which to most of us would be incredibly confusing. Could ski companies streamline their offering and make it easier to digest for retailers who are the first in line, scratching their heads?

I think so; there would be a lot to gain in production cost, sales expenses and all kinds of efficiencies, but like a long story that is easier to write than a short one, having the seemingly reassurance that all bases are covered is the (lazy) shortcut favored by the ski industry.

Of course, it takes more time and work to be concise, but in a stagnant to declining market, the company that understands and is able to put that principle into practice is poised to win big!