Friday, October 13, 2017

What could Deer Valley improve?

Being the “number one ski resort” in North America would suggest perfection, but perfection exists nowhere and for those that know Deer Valley Resort well, there are quite a few things that still could be improved.

These are personal thoughts coming through seasons of experience and observations. Let's start from the beginning, with parking. The current set up, while permitting unloading at the top, still requires one driver or a ski party skipping the whole valet thing to walk up to the resort or wait for the little shuttle-train.

What about instead, a series of covered moving walkways, just like the escalators at Beaver Creek? Then, there is the antiquated paper lift ticket that needs to be attached to the jacket or the pass that needs to somehow hang out.

Time to move to RFID and get a real count of how many skiers are on the mountain; I'm certain the new owners will do it! There, on the slopes, there is definite need for some in-between grade between the steep runs (terrifying for intermediates) at the top of Bald Mountain and the sheer flatness of Homeward Bound, as well as widening congested zones like Ontario run for example; some creative design is required to address these problem!

Also, be a bit more customer-oriented and delayed closing time at Empire and Lady Morgan, not to mention getting Carpenter to start a tiny bit earlier to disgorge skiers faster out of Snow Park. Having all ski instructors wear a helmet might also go a long way in setting example for all skiers and while we are at it, isn't it time for letting all users (skiers and snowboarders) enjoy the mountain together?

Discriminating against boarders pleases the dying crowd that still is – until now – the core constituency of Deer Valley, but it might be prudent to attract more millennials by walking the talk and creating more youthful activities to the resort by designating and building a series of real Park for the new generations and get rid of Cadillac as the official car of the resort?

Finally, tastes change and evolve all the time and it seems to me that the resort's food services have stayed stuck in the past and should strive to maintain their leadership through innovation in dining.

I won't even mention the creation of a good website and a workable app, but you get my drift...

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